What Makes us Different
Sales Connect
At Sales Connect Africa, we don’t just connect products to markets, we connect people, partnerships, and potential.
Our approach combines deep local insight with global business expertise, helping international brands build a lasting presence across Africa.
What We Do
At Sales Connect, We specialise delivering end – to – end solutions for manufacturers seeking to expand their reach: Our mission is to facilitate successful market penetration for local and international manufacturers looking to establish or strengthen their presence in Southern Africa.
Industries and Products We Serve
We represent manufacturers across diverse sectors, including:
- Mining & Construction
- Certified Tools & Machinery
- Renewable Energy
- Healthcare & Consumer Goods
- Industrial Manufacturing
- Packaging & Plastics
- Safety & Compliance
WHERE WE OPERATE
From our base in South Africa, we extend our services across the region and beyond. We are proud to support manufacturers in: Southern Africa – South Africa, Namibia, Zambia, Malawi, Zimbabwe and Mozambique.
Global Markets: Europe, Asia and the Middle East.
Leveraging trade agreements like the AFCFTA, We open doors to over 1.3 billion consumers.
Featured Brands
BORMANN PRO
3,500+ TÜV-certified tools for industrial professionals. Distributed in 60+ countries, backed by German engineering and a 30,000 sq.m. logistics hub.
NAKAYAMA PRO
1,500+ garden tools and machinery. Durable, innovative, and trusted by landscapers and contractors across Europe.
KUMATSUGEN
Portable power and compact machinery. Japanese-inspired engineering, EU registered, built for rugged environments.
Nikolaou Tools
40+ years of distribution excellence. Strategic engine behind BORMANN, NAKAYAMA, and KUMATSUGEN, with 2,500+ retail partners across Southern Europe.
AImaplast Srl
PerformanceTubi – Italian high-performance garden and technical hoses, tested and guaranteed to satisfy any requirement.
KingGee
KING GEE, an Australian brand offering durable workwear and footwear engineered for all conditions.
Sales Connect’s Proven Go-to-Market Framework
Turn regional complexities into opportunities with a partner who understands both local nuances and global standards.
Our Reach
Headquartered in South Africa, we operate across the Southern Africa and key international markets. Our expertise in the African Continental Free Trade Area (AfCFTA) and other trade frameworks allows us to unlock opportunities for manufacturers worldwide. Whether you are targeting Johannesburg, Botswana, Zimbabwe or beyond, we have got the knowledge and network to make it happen.
Let’s Build Something Together
Ready to take your manufacturing business to new heights? Reach out to discuss how we can represent your brand and grow your market share.
Director and Chief Marketing Officer: Lance Chisue
